Mellow United States

Mellow is now supported by Fortune 50 and Global 500 financial institutions!

A fun way to help parents teach Gen Zs the value of money.

White-labeled app to help credit unions, banks, and insurers to engage, educate, and build loyalty with Gen Z families.

Supported by Fortune 50 and Global 500 companies:

Helping 5,000+ Gen Z families boost financial literacy with gamified chores, rewards, & savings.

Gamified. Hands-on Learning. White-labeled.

How organizations can benefit their users:

“Earning + Saving”

✅ Teach the value of money.
✅ Practice delaying gratification.

“Do chores for pocket money. Save to visualized goals!”

“Content + Analytics”

✅ Bite-sized content for parents and children.

“Customized courses with contextual pop-up contents!”

“Interactive + Inclusive”

✅ Engage parents and children daily.
✅ Cash and star points fit younger children.

“A fun chance for the family to collaborate!”

Customize Mellow with your brand. No tech integration required.

As seen on:

Top global awards for Mellow’s impact to Gen Z families.


30 Under 30 in Finance

Zurich Insurance

Zurich Innovation Championship


Top Picks Startup in FinTech


Jumpstarter Top 3 in Financial Services

What parents and children are saying:

Learn how Mellow can help!